The Cost of Losing A Customer … $10?

What is the true cost of losing a customer? Recently Jen, my significant other and I were attempting to reschedule dental appointments for our kids at Southwest Dental Group here in Ahwatukee, AZ. We were brand new clients and had just started going there the previous week (they don’t do a cleaning the first time you go there, they just tell you what they think you might possibly need and then you come back a second time for the actual work – can you say inconvenient?).